Marketing Collateral
Wycliffe Bible Translators is a global nonprofit organization devoted to making the Bible accessible to all people in the language they understand best—their heart language. Today, more than 180 million people from 1,900 languages lack access to adequate scripture in a language they understand. Beyond that two-thirds of all adults in the world who can’t read and write are women.
In an effort to raise support and awareness for the work of Wycliffe in the lives of women the organization launch a “Women of the World” campaign. The goal of this marketing piece is to cast vision, provide information and inspire Wycliffe’s U.S. audience to get involved through financial donations and prayer.
Beyond that, one of the objectives of this project was to create a piece unlike a typical tri-fold brochure; something that would have ‘staying power’ and not be easily discarded or ignored. This 12-paged, A4-sized format is styled after a coffee table book with large photos, short pull quote, and quick-read infographics. On the front cover, a raised 3D UV was used over the fabric pattern to create dimension and a high-end feel.
Roles: Concept development of the format; Art Direction; Design; Print production; Press check