Brand Launch Campaign
In an effort to promote the manufacturing industry in Hillsborough County, Florida the county joined forces with other local entities to form the Manufacturing Alliance of Hillsborough County.
As Art Director at Think Creative Inc., I had the privilege of designing the initiative’s website and other collateral pieces—including a digital invitation for the brand’s launch party and a poster. I also created a storyboard and vector assets for a motion graphics video intended to generate excitement and cast vision for the launch of the Manufacturing Alliance.
Once the initiative was launched, the second phase of marketing was developed with the goal of increasing awareness. The “I Made It in Hillsborough County” campaign would showcase real people with careers in manufacturing in the Tampa area. To pitch this idea I created billboard mockups.
Roles: Art Director, Design, Website prototype with InVision
Video animation by Emanuel Rivera
CLIENTManufacturing Alliance of Hillsborough County