Be A Cancervivor
To promote and market the cancer specialists within the Florida Hospital Medical Group (FHMG) system we developed a web and print campaign.
For this, I:
• Art directed a photo shoot for each of the doctors—collaborating with the photographer, make-up artist, and doctor to convey warmth, care, and expertise through each of their headshots.
• Did front-end design for the website—defining the layout, typography, and color palette for the homepage, secondary and tertiary pages, which was then delivered to the developer for implementation. This site no longer exists and has been redirected for the company’s current advertising campaign.
• Designed print ads promoting the doctors and website for local publications.
CLIENTFlorida Hospital Medical Group