The Road to Transformation is a campaign for Wycliffe Bible Translators. It compares Bible translation to a roadmap with drop pins. This metaphor, and infographic approach, makes the detailed and complicated process of translation more accessible and easier to understand.
Campaign components include printed collateral, microsite, and video. Once the overarching concept was approved, I crafted the look and feel of the campaign and designed the printed piece. Under my art direction, the other deliverables were then created by a web design and a videographer utilizing this art.
Roles: Art Direction, Concept Development, Design, Print Production
Attributions: Website design by Jonathan Sutherland; Video by Jeff Schapp
CLIENTWycliffe Bible Translators