Gateway Lake Nona Campaign
Florida Hospital and UCF Health partnered to open a unique medical practice in a suburb of Orlando. The collaboration was named Gateway, and I designed a logo that would bridge these two entities under one name.
To create buzz, and announce this new health care option to the community, our internal marketing team devised a launch campaign with a growing theme combining medical and plant imagery. Over the six month campaign the art transitioned from a small sprout cradled in the hands of a doctor, to a young plant, and onto medical instruments flowering from the greenery.
Campaign deliverables included, but weren’t limited to:
- Ads in local publications
- Billboards
- Facebook ads
- Direct mailers
- Invitations to open houses and media events
- Marketing cards in the shape of plant stakes
- Outdoor signage
Roles: Art Direction, Design
CLIENTFlorida Hospital