Web & Print Ad Campaign
To promote and market the cancer specialists within the Florida Hospital Medical Group (FHMG) system we developed a web and print campaign.
For this, I:
• Art directed the photo shoot for each of the doctors— collaborating with the photographer, make-up artist, and doctor the goal was to convey warmth, care, and expertise in their shots.
• Did front end design for the website—defining the layout, typography, and color palette for homepage, secondary, and tertiary pages, which was then delivered to the developer for implementation.
• Designed print ads promoting the doctors and website for local publications.
CLIENTFlorida Hospital Medical Group