Web & Print Ad Campaign

To promote and market the cancer specialists within the Florida Hospital Medical Group (FHMG) system we developed a web and print campaign.

For this, I:
• Art directed the photo shoot for each of the doctors— collaborating with the photographer, make-up artist, and doctor the goal was to convey warmth, care, and expertise in their shots.

• Did front end design for the website—defining the layout, typography, and color palette for homepage, secondary, and tertiary pages, which was then delivered to the developer for implementation.

• Designed print ads promoting the doctors and website for local publications.


CLIENTFlorida Hospital Medical Group

URL http://www.beacancervivor.com/

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